Water purifier market leads gold bulls to reverse osmosis

With the increasing emphasis on water pollution, people have paid unprecedented attention to their own health. This situation continues to spur the water home appliance market, and it also makes all giants overweight. In addition to constantly improving the core technology of water treatment, the development of the water line has become an important trend for water purifiers.

Pure water machine and water purifier increased by more than 50% year-on-year

From the perspective of the product breakdown of water treatment equipment, water purifiers continue to be the driving force behind the development of the market, while net water buckets and traditional water dispensers continue to decline, and the market scale is gradually shrinking.

Reverse osmosis technology has become the main force of giant hair. Consumers focus more on water treatment equipment in a healthier living environment. The core technologies, real effects, brand trust, and other factors are becoming the core of consumer concern. Song Guangping, general manager of AO Smith (China Water Heater Co., Ltd.) disclosed that due to the serious pollution of heavy metals in China's water quality, AO Smith's R&D focuses on reverse osmosis technology and has launched the third generation of water purification products. The filter can be used for three years. Wastewater The rate is 50%, that is, two liters of water will produce one litre of wastewater after filtration and one litre of potable purified water. The future goal is to use a filter cartridge for five years, and the water utilization rate will reach 90%, ie 90% after water filtration.

Traditional enterprises and direct selling companies march into the water purifier Zuo Yanbiao, general manager of the Yikang Brand Center, believes that the giants will continue to exert RO (reverse osmosis) technology products in the second half of the year, and water treatment equipment will continue to develop rapidly. For traditional household appliance companies such as Haier, Midea and Gree, the rural water purification market with huge market potential has been adopted. Through the wholesale and retail channels of existing home appliances in rural areas, the existing dealer network is widely used to achieve The fast channels for the rural water purification consumer market are sinking. At the same time, professional water treatment companies such as 3M, Lisheng, Liyuan, and Angel consider themselves more professional and more likely to gain competitiveness in service, installation, and products, and their specialization advantages are more easily accepted by consumers. .

In addition, the traditional solar energy companies such as Sunrise East and Sun Rain are also actively seeking for corporate transformation. They have focused their attention on the domestic water purification market and engineering market. In their view, water purifiers and solar water heaters also belong to the category of “semi-installed” products. The consumer users who have accumulated in the rural market over the years can achieve secondary sales. There is also a force that is direct sales companies such as Amway, Infinitus, etc. Because there is also a large population of health-conscious users, it is possible to realize the purchase of water purifier products.

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