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Recently, the reporter visited dealers in ten counties and one city in the Fuzhou area of ​​Jiangxi Province, and found many strange phenomena in their shops. The Fuzhou area was affected by the remaining Wuyi Mountain, and the terrain was mainly mountainous. Therefore, the planning and development of the county was severely restricted, which led to the construction industry is not very developed, which brought great challenges to the operation of lamps in Fuzhou. Especially in the southeastern and eastern parts of the Fuzhou area, it is more obvious.
One of the strange phenomena: busy renovation In the first half of this year, most county-level dealers were in a downturn and were very busy. However, in Yihuang County and Nanfeng County in Fuzhou, one-third of the dealers are too busy. They are not busy with sales, nor are they busy with hanging lights, but are busy with renovations. Some dealers, shops not only operate lamps, but also operate some building materials such as Yuba, so the decoration style in the store will be very chaotic. Based on this, many bosses told reporters that it is because of this chaos that their products are not sold. Very good, so I just want to renovate and re-categorize the products so that the sales focus and product features in the store will be highlighted. There are also some dealers, the decoration of the shop is completely based on the original style of the store. It is reported that these dealers believe that the business downturn last year was because their store style was not comparable to other stores, not high-end, not atmospheric, which led consumers to come to the store to buy lights.
In this regard, the reporter did not dare to comment. However, when the reporter walked into Yihuang's XX lighting and Nanfeng's XX lighting as a consumer, his boss was busy with renovations and refused to talk to reporters. The reporter thought at the time that a county dealer, when consumers came to the store to look at lights, choose lights, buy lights, as a store, not to entertain consumers, but to use various excuses to smuggle consumers, how to do business like this store?
The second strange phenomenon: busy entertainment may be very busy in the first half of the county-level dealers. In the entire Fuzhou area, the reporter ran more than 150 dealers, only to see the 10 dealers in the store have consumers looking at the lights, more often, the reporter saw the boss a person in the store to play games, watching movies . For example, in a lighting store in Nancheng County, the boss is playing the game with one heart. When a group of reporters walked into the store, the boss just looked up and took a look at the reporter, and then reluctantly talked with the reporter. The reporter believes that the boss is either very eye-catching, and at first glance, the reporter is not coming to buy a lamp; or he is afraid that the reporter will delay playing the game. There are also some dealers who can't see people in the store. After waiting for a long time, they saw the boss rushing into the store. And when talking to reporters, it was also an impatient tone. It turned out that the boss went to the next door to play mahjong.
Such a phenomenon is very common in Zixi County, Lichuan County and Nancheng County in Fuzhou. The reporter analyzed that this may be related to the geographical location of the building materials market in these counties. For example, Zixi County XX lighting, XX lighting, etc., due to its distribution in the building materials street of Nanmen Road, Zixi County, the building materials street has very few people, and the building materials street is a lot of houses, the planning is quite poor, it feels like walking into a Rural building materials market. How can such a market have business? Without business, the bosses can only be bored to go to the store.
The strange phenomenon of the third: the lighting ideas behind the XX store in Guangchang County, the reporter only saw a few ceiling lamps, lamps, the store's products are mainly based on some other building materials. When the reporter asked if he only sold ceiling lamps, his proprietress told reporters: They are old lamps, they have been doing lights for a long time, and they have sold LED lights and crystal lamps before, but found that maintenance is troublesome, LED lights are very easy to be broken. It is not easy to repair. So, not much is done now. Upon hearing this, the reporter told the boss that LED is the current trend, and the technology is getting more and more perfect. Now many county-level dealers are starting to enter LED. But the boss is not convinced. It can be seen that mountainous county-level dealers are behind the concept of lighting trends. The idea of ​​stubbornness and disbelief in others and the exclusion of new developments in lighting technology will inevitably hinder the development of the lighting market in remote counties. 