How to "fit yourself into the world"

Slim - domestic accessories when self-improvement

Once, when it comes to China's engineering machinery parts, not to mention the world, that is, in our own eyes, it is nothing that can't be taken. For many years, "weakness, chaos, and difference" was a big hat thrown off the head of China's engineering machinery parts. With the arrival of China's construction machinery industry in the past decade, the construction machinery accessory industry in China has also embarked on the road of self-reliance and self-reliance. Taking hydraulic products as an example, the long-term problem of the lack of high-end hydraulic products that restrict industrial development is expected to change.

On August 7, 2012, the high-end hydraulic products independently developed by Nakagawa Hydraulic Co., Ltd. passed the expert appraisal and was issued, marking the Chinese hydraulic industry has entered a new era of world-leading status.

Recently, Changjiang Hydraulic's proprietary technology of "double pump load hydraulic pressure sensing system" and "mechanical locking hydraulic cylinder" was authorized by the State Intellectual Property Office for utility model patents. At present, these two proprietary technologies have been successfully applied in enterprise products and are applied in bulk at domestic well-known OEMs.

In fact, thanks to the rapid increase in the number of construction machinery in recent years, the development speed of China's core accessory industry is higher than the average growth rate of the industry. It is estimated that by 2015, the size of the accessory industry will approach 50 billion yuan, which is in construction machinery. The proportion will also increase from the current 4% to 6%.

According to the senior industry analyst of China Construction Machinery Business Network, with the successive introduction of the “Twelfth Five-Year Plan”, domestic supporting enterprises can enjoy rapid development through multiple channels under the support of policies.

Su Zimeng, secretary general of China Construction Machinery Industry Association, also maintained an optimistic attitude. He believes that the development of China's construction machinery parts industry shows a trend of low and high, and the speed of development will be significantly accelerated in the future.

Qijia - Brand Strategy Promotes Development

Zi Zhe: "If workers want to do good things, they must first sharpen their tools." The final area of ​​commercial competition is brand competition. Only by molding a good brand can we win the trust of our customers. For a relatively backward accessory company, while self-reliance, it is necessary to pick up the "brand" as a weapon to build a mature market for China's construction machinery parts and accessories industry.

China's construction machinery companies experienced a process from simple product competition to later service competition to the current brand competition. Each step marks the mark of the era. For the accessory companies at this stage, the brand awareness is relatively weak, and they lack market competitiveness with foreign brands.

The recently held "2012 China Construction Machinery Fittings Industry Summit Forum and Annual Enterprise Selection" activity focused on the core accessory companies and opened the "Powertrain Most Influential Brand" and "Hydraulic Installation and Accessories Most Influential Brand". And other awards. Through these awards, we will increase the brand construction of domestic construction machinery parts companies, help ethnic minority parts enterprises to strengthen brand awareness, strengthen brand awareness, be bold in taking responsibility, innovate in operations, and promote the healthy development of the industry.

Establishing a brand is far-reaching for a company. It is the basis for a company to obtain a core competitive advantage, and it is also the key to whether it can quickly rise and thrive in the current international market economy competition. In today's global integration, in order to win the competition, China's construction machinery parts enterprises must gradually create a "strong brand" with core competitive advantages.

The world is flat - it's impossible to enter overseas

At present, the accessory industry has entered a new stage of development. Apart from satisfying the needs of the domestic market to the maximum extent, it should also shift its focus to the international market, actively export products abroad, expand exports, and participate in international market competition.

With the thriving growth of some construction machinery supporting companies, the development is being extended overseas.

On September 3, 2012, Weichai Power Co., Ltd., one of the world's foremost manufacturers of industrial forklifts and the global leader of hydraulic technology, the German KION Group, signed a strategic cooperation agreement in Jinan, Shandong. Tan Xuguang, chairman of Shandong Heavy Industry Co., Ltd., Weichai Power Co., Ltd., said that the strategic cooperation agreement signed with the German KION Group is another key step taken by Weichai Power to the internationalization strategy and it is also a global operation. Major initiatives. It can be said that Weichai Power has boosted morale and boosted confidence for Chinese construction machinery accessory companies to go abroad.

Maanshan Fangyuan Slewing Ring Co., Ltd., a well-known brand of domestic construction machinery accessories, has begun to develop rapidly in recent years. It is understood that Fang Yuanzhu successfully participated in foreign exhibitions and successfully opened markets in South America, Europe and Russia to further cultivate and expand overseas markets.

Jiangsu Hengli High Pressure Cylinder Co., Ltd. has continuously expanded and strengthened cooperation with international host brand manufacturers in the process of entering overseas markets. It is reported that this year, the Hengli Oil Tank has formulated a plan to supply 11 tons to 18 tons of oil tanks for Caterpillar's Japanese production base, and on this basis has increased, at least 13,000 in the whole year.

Although the machine manufacturers such as Sanyi, China United, and XCMG have already set off a vigorous overseas M&A frenzy to support the construction machinery industry in China and make full face, the relative weakness of the accessory companies still needs to be greatly reduced. Strive to manage. China's hydraulic pneumatic seal industry association director Changsha Baosen once said: "Dry hydraulic pressure is a chore, to be able to endure obscurity, but also tolerate loneliness, withstand the temptation." A few words will reveal the essence of the development and growth of the construction machinery accessory industry in China.

China's construction machinery fittings enterprise, "self-cultivation Qi Jiaping world" has a long way to go.