Leader Hua Fu: After joining Schneider Electric

Since joining Schneider Electric at the end of 2011, Lederman Fawley has faded in the media field of vision for a while. Later, everyone heard new vocabulary associated with it, such as the ATV1200, “Worry-free”, and “Frequency Controller”. solution". These words are like adding new colors to the brocade, let Liederfu this high-pressure leader brand in China after joining Schneider, broke new ground. In addition, Reed Huafu who is returning to the media field of vision is becoming more rational and practical. In the past two years, Lead Huafu has voluntarily waived some orders and unfamiliar business models based on reasonable profits, focusing on Improve product quality and service levels, and these efforts are being transformed into a new competitive advantage for Leader. A few days ago, Mr. Chen Jianfeng, general manager of Beijing Leader Huafu Electrical Technology Co., Ltd. was interviewed by the media. He elaborated on the changes of Leader Huafu after joining Schneider Electric and some reflections on the development of China's large-scale transmission.

"Worry-free" New Strategy

Joining Schneider Electric is like throwing a bomb into the industry. However, after this explosive news, the industry immediately turned its attention to some changes in Liddwaffer. For them, for its general manager Mr. Chen Jianfeng, this change is more worth looking forward to. Mr. Chen Jianfeng believes that this kind of change is relative to the structure before adjustment. He does not shy away from the situation of joining Lieder Fortress before Schneider. Like many domestic counterparts, Lead Huafu used to rely mainly on the market. Prices, rush to take orders to snatch orders, to achieve high-speed growth, seize the market share goals. After joining, in order to achieve more reasonable and scientific development, Lidweaver reinvested 30 million in industrial and quality systems with the help of Schneider's advanced production and quality management concepts, and completed a complete upgrade of the industrial system. And put the safety of the product at the top of everything, and made a series of product improvements for this purpose. For example, in view of the high voltage characteristics of the inverter bypass cabinet, Lead Huafu has specifically designed the safety of the bypass cabinet in accordance with the standard of the high voltage switch cabinet, adding cabinet explosion-proof and grounding design, and Possible misuse The increased safety program operating agency, the new bypass cabinet will also be launched in mid-2014.

The direct effect of these practices is that in the past two years, the improvement of product quality has been fully recognized by the market. Customers who have used multiple brands have actually felt the difference in the stability of their products with other domestic manufacturers.

In addition to changes in product quality and safety, Randall Huafu has shifted some of its R&D resources to cooperate with Schneider Electric's R&D centers in France and Austria, helping Schneider to launch a new product, the ATV1200 series, within one year. In response to this product, Leader Huafu successfully realized the industrial assembly of the Beijing factory, making the Beijing factory the Schneider system-certified factory as Schneider Austria.

While insisting on providing products that are safer and meet the needs of Chinese users, Li Dehuafu insists on the values ​​of quality supremacy, does not rely on price wars to snatch up the market, and does not compress normal schedules due to grab orders, and relaxes quality control. Lead Huafu once voluntarily gave up his unfamiliar business model, such as contract energy management. The voluntary waiver has led Lidweaver to focus more on relying on partners to handle similar business needs, and has clearly stated that it does not compete with its partners. At the same time, based on reasonable profits, Lead Huafu also voluntarily gave up some orders in 2012, and continued to improve cash flow in the event that the macroeconomic environment was not optimistic.

In terms of services, Lead Huafu introduced Schneider Service Management Platform and set up a Customer Care Center to systematically manage and track every phone call and issues that users report. After more than a year of hard work, Leader Huafu users have become accustomed to solve problems and find answers through the 400 platform, and customer satisfaction continues to increase.

In the second half of 2013, Lead Huafu improved these measures to improve user satisfaction by summing it up as a “worry-free process” strategy that includes three core value points and a set of specific actions to implement, namely “quality of worry”—always Adhere to the concept of quality first and truly permeate the concept of quality through product design, supplier selection and production process control; “operation-free”—from simple equipment sales to customer support services throughout the life cycle; “service-free”— From passively solving faults to proactive failure prevention and providing advice and training to users.

In the autumn of 2013, Leader Huafu released a frequency conversion housekeeping solution based on information technology and big data mining. Through 24-hours-a-day real-time observation of equipment operation status, all data are calculated, analyzed, stored, and made decisions. Pre-judgment of potential risks is established, and timely maintenance or repairs are performed to prevent problems. With the help of a housekeeper-style remote service center, it has established a full lifecycle equipment profile, provided guidance on parameter optimization, improved operating efficiency and equipment life, and implemented a service concept that allows users to "go worries without worry."

Mr. Chen Jianfeng said that the “worry-free process” strategy adjustment is based on the market conditions observed by the company's management team: it will promote the development of Radford’s more rational direction.

Insight into industry development

Mr. Chen Jianfeng stated that the “Worry-free” strategy adjustment is based on the market conditions observed by the company’s management team: After more than a decade of development, high-voltage inverters have been widely applied and widely accepted in various industries. However, on the one hand, manufacturers are mixed and mixed, making users who do not truly understand the core technology of the inverter can not make a correct and reasonable choice. At the same time, many manufacturers only pay attention to the surface growth of sales, but the quality and service level of products are greatly reduced. When the economic situation is not good, there are problems with profit margins and cash flow. On the other hand, the decision-making process of purchasing departments and users at the procurement decision-making level separates the purchases, resulting in the purchase selection only focusing on the short-term purchase costs and ignoring the long-term operation and risks. cost. Under the above two dual forces, the frequency converters of domestic brands blindly focus on price vicious competition and seriously affect product quality.

The ideal of Leader Huafu is that the high voltage inverter market will return to a rational market: Users really care about the value created by the products' good operation and strengthen the cooperation with the manufacturers in the optimization of operations; the manufacturer insists on quality first and focuses on technology and Service innovation creates competition; domestic counterparts and users can identify with this concept and drive the entire market away from low-price competition and toward value innovation.

Since its establishment in 1998, Leader Huafu has continuously obtained value innovation breakthroughs in the high-pressure field. It is the first company in China to independently develop and produce high-voltage inverters, and is currently the leader in high-voltage inverter field in China. The domestic high-pressure counterparts are more or less related to Lead Hua Fu. Mr. Chen Jianfeng said that the past success of Lead Huafu largely stems from the company’s vigorous promotion of the application of high-voltage frequency converters and the popularity of high-voltage frequency conversion applications through cost reduction. And the leadership of Li Dehuafu in the industry today, to a large extent, also stems from the company's courage to take risks and innovation in the culture.

He continues to say that a company's leading position in the industry is mainly reflected in whether it can understand the future of the industry development and put forward the leading ideas. This leading concept must create high value for user convenience and user efficiency.

As we all know, the use of high-voltage frequency conversion is nothing more than the demand for production processes and energy-saving needs, but the energy-saving needs are far greater than the production process requirements, this trend is very obvious. For the past ten years, Leader Huafu has been committed to providing customers with high quality and high performance products and energy efficiency management solutions. By using 10000 sets of high voltage inverters operating around the world, it saves 14.467 billion kWh per year, enough to light up. 10 hours for the entire world! Reducing emissions to 19.9067 million tons, equivalent to planting 3,000 hectares of green trees. Looking at the domestic market, in the next 10 to 20 years, although economic growth will slow down, energy consumption will continue to increase with the pace of urbanization. Saving energy and reducing consumption will still be the core driving force for improving the quality of economic growth. At the same time, energy-saving demand is still rising. Even in the context of economic restructuring, new projects in some industries (such as metallurgy, cement, and other industries with excess capacity) will experience a certain slowdown, but the vast energy demand in the stock market is still huge, coupled with the national energy conservation policy. Encouraging and urging users to raise awareness of energy conservation and their own urgent needs for energy conservation, constitutes a good expectation of the energy saving demand of the Leader.

On the other hand, although the use of high-voltage inverters has become increasingly popular, the application of fans and pumps will still be the main body of market demand. There is still a lot of room for value in helping users reduce operational risks and improve operational efficiency in these areas.

"Worry-free process" was put forward for the long-term needs of this undiscovered user.

In addition to the applications of wind turbines, pumps, and other common applications, the demand for the exploitation and secondary development of natural resources in complex environments is increasing. This requires that inverters can improve special environments such as high altitude, downhole, offshore, and corrosive gases. Adaptability and increase new application requirements for lifts, conveyors, compressors.

Leader Huafu will launch a new generation of energy feedback inverter HAR3000 in the first half of 2014, and this product is launched for these new needs.

Changing to Value Innovation

The series of strategies and innovations and changes made by LeadHuafu in the past two years are inseparable from the close cooperation and hard work between Lidev Huafu's large team members. At the same time, Lead Huafu also paid great attention to the integration of Schneider with Schneider. Mr. Chen Jianfeng stated that during his two years of full absorption of Schneider's advanced technology and his focus on product safety and quality, Leader Huafu will maintain a rapid response to market demands at the R&D level and focus on meeting local market standards and demands. On the sales team, Leader Huafu aims to become a professional sales team for high-voltage inverters in a true sense. In combination with the company's new “Worry-free” strategy, not only in the product technology, but also in the user's full life cycle needs to grasp a higher level, and fully integrate the Leader's products and services to create for the user Value, become a trusted advisor to users.

At the same time, after joining Schneider, Lederwah's colleagues have a larger, internationalized career development platform, and Liddwaffer also provided Schneider's colleagues with different training opportunities. In order to create a good working environment for each employee and provide a platform to maximize personal strengths, in 2013, Leader Huafu invested 5 million yuan to complete the transformation of the R&D office. The personnel department also specially formulated a detailed career development plan for various departments, from first-line production employees to professional R&D teams, and specifically organized leadership training for middle-level management teams. In 2014, Leader Huafu will continue to increase training so that every employee can grow together with the company.

With the "Worry-free" thinking further rooted in the hearts of the people, in the next 3-5 years, Lead Huafu believes that the market will change to the direction of value innovation: users will pay more attention to the experience of high-voltage frequency conversion using the process, domestic counterparts will also Following Lie Wah Fook's footwork focuses on the creative competition in terms of quality and service, and makes the entire high-voltage frequency converter market develop steadily.