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On June 5, local time in Brazil, the signing ceremony for the commercial vehicle project between Foton Motors and Cummins Inc. was held in Brazil. This means that Foton Motors will join forces with the world's largest engine makers in the Brazilian market to “strengthen†to promote the implementation of Foton Motor’s global strategy.
It is understood that Brazil is one of the important markets for overseas development of Foton Motors. In addition to vehicle exports, Foton Motors is preparing two KD plants in Brazil (parts assembly plants), while Foton Cummins Engine Products in Brazil. The performance is also particularly eye-catching, currently nearly 10,000 Taiwan.
According to Kearney Management Consulting's forecast, China's self-branded auto exports will increase to 2 million by 2015 and 3 million by 2020. It is a historic choice for China's auto industry that Foton Motor goes to the world. "Automotive companies do not have regional-level or national-level, only world-class. When Foton chooses the automotive industry, it has to be a global enterprise. It must have the ability to integrate resources and formulate market strategies globally, otherwise it cannot survive. "Wang Jinyu, general manager of Foton Motors repeatedly stressed.
Why Foton Motors and Cummins must join forces to enter the Brazilian market, Foton Auto News spokesman Zhao Jingguang said, Foton Motor has the experience of the world's largest commercial vehicle manufacturer, has strong strategic capabilities, cost control capabilities and market development capabilities; the United States Cummins global The company enjoys a reputation for product quality, a large distribution network and high brand influence. Foton Motors and Cummins of the United States will jointly take a clear advantage in terms of products, services, and markets, and will greatly shorten the product market cultivation period and rapidly expand the market.