Environmental storm accelerates tire industry upgrades

Environmental whirlwind has been blowing all over the world, but for the tire industry, time is extraordinarily nervous.

The new tyre labeling law promulgated by the European Union: Since November 1, 2012, tyres for passenger cars, light truck tyres, truck tyres and buses sold in the European Union must be labelled to indicate the tyre's fuel efficiency, rolling noise and wet grip. The grade.

There is no doubt that the new tire labeling method will greatly increase the pressure on the safety and environmental protection of tire enterprises that export to the European Union.

Success is always reserved for those who are prepared. As a leader in the industry, Delta Group Corporation has already shifted its development strategy to energy conservation and environmental protection, taking the path of “low-carbon economy, green manufacturing” and creating a new productivity model for sustainable development of the tire industry.

"We must be willing to protect the environment"

In recent years, the Chinese automobile market has continuously achieved rapid growth. As of the end of 2011, the country’s car ownership has exceeded 100 million. In 2011, China's auto production and sales exceeded 18 million, ranking first in the world.

In the highly developed automotive market, China's tire production also showed a linear upward trend. In 2011, the production of radial tires nationwide reached 393 million. At the same time, China’s tire export volume has been growing at an annual rate, exceeding 130 million units in 2011.

“In the context of economic globalization, energy conservation, safety, and environmental protection are increasingly becoming the core of the global automotive industry revolution.” Ding Yuhua, chairman of the Delta Group Corporation, said at the 2012 Automotive and Tire Industry Summit Forum and Global Business Summit.

As an important high-speed running component of a car, the tire consumes more than 20% of the entire car energy consumption after the car is running, which is second only to the engine.

"Using energy-saving tire products, can bring more than 5% fuel efficiency of the car, which makes the tire an important vehicle for automotive energy-saving emission reduction technology innovation." Ding Yuhua said.

According to the briefing, the Triangle Group has for many years based its coordinated development of economic responsibility, social responsibility and environmental responsibility, and has built a new productivity model for the sustainable development of the tire industry as a breakthrough in corporate transformation and upgrading. And the market has greatly improved. In 2011, Delta Group Corporation still achieved a good performance under the economic downturn both at home and abroad.

Delta Group regards "protecting the earth's green homeland" as the premise and basis for formulating strategic decisions for corporate development. It has invested "green light" in the budget of energy-saving emission reduction projects, implemented clean production, and saved resources and energy.

In 2011, the Triangle Group closed a production line with 34 years of production history, which has attracted the attention of the industry. According to reports, the product line that has been eliminated, its products have a certain market space and profitability at home and abroad, but in order to meet the needs of energy-saving emission reduction and technology upgrades, the company's management has made a decision to close down.

At the same time, they built a high-tech low-carbon green product line. The new production line has obvious energy-saving effects, energy saving is up to 15%, and makes full use of clean energy; digital technology, robot operation, bar code intelligent technology, etc. are used on the manufacturing system to realize the informationization of the whole process of production, inspection and logistics. Control.

With such determination, the Delta Group has invested over 1.5 billion yuan in energy-saving technologies over the past five years, and energy efficiency has maintained a 4% annual increase.

"Standards are very important," and there are no rules that do not qualify.

In the developed countries and regions of the world, compulsory decrees will be implemented to classify tires, with clear definitions on aspects such as fuel economy, energy consumption efficiency and noise, in order to further improve access standards for tire use and promote accelerated Enterprises develop green products.

Efforts to promote and encourage consumer green consumption have become mainstream. China is also accelerating the research and development of standards for the integration of green manufacturing and consumption in order to accelerate the upgrading and upgrading of tire products.

At present, the global economic growth is slowing, and the tire domestic sales market is also slightly pessimistic. These factors will restrict the development of China's tire industry in the medium and long term. In addition, as far as traditional consumption habits are concerned, the peak of auto sales in China in the first half of the year is March, which will gradually decrease or remain unchanged month by month. Some analysts said that it is difficult for China's auto sales growth to break through in April, and this will increase the difficulty of removing rubber inventory in China.

It is not an exaggeration to say that the current situation of China's tire companies can be described in terms of internal and external problems.

"It can be said that after experiencing the test of the economic crisis, automobiles, tires and other manufacturing industries are in a new 'turning point' and a challenging industrial upgrading process." Ding Yuhua said that fundamentally, this is people Reconsidering and positioning the relationship between economic development, human survival and natural environment.

As a chairman unit of the China Tire Industry Technology Innovation Strategic Alliance, the chairman of the China Rubber Industry Association Tire Branch and the chairman of the National Tire Rim Standardization Committee, Delta Group always adheres to the policy of standardization and international integration in the process of industrial development.

In recent years, the Triangle Group has participated in the formulation of 35 national standards. In 2011, the company’s representatives participated in the UN World Vehicle Regulations Harmonization Forum (WP29) held in Geneva and participated in the formulation of the “Global Tire Technical Regulations”. At present, the company is working with relevant agencies of the state to initiate the "green tire industrialization" strategy and jointly research and formulate new tire technical performance standards, testing standards and environmental standards.

Ding Yuhua believes that through the establishment of advanced technology thresholds and access thresholds, we can better promote the continuous improvement of the level of product development and environmental protection.

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