What does the heavy truck fight in 2016? Engine, engine, engine!


What are the most critical factors determining the competitiveness of heavy truck products in 2016?

The heavy-duty truck market is complex and complicated and looks very complicated. In 2016, what are the most important factors determining the sales volume of the heavy truck companies' product markets? Seen from Xiaobian, "Thefirstisengine;thesecondisengine;thethirdisengine!"

The heavy truck brand competitiveness involves appearance, model, configuration, marketing, service and other dimensions. Among the many influencing factors, the most important is the competitiveness of the engine!

If we look ten years ago, the homogeneity of heavy truck products is serious, and many of the heavy truck brands use the Steyr engine (including Weichai and Hangfa). In the past two years, the top 10 heavy truck companies, almost every brand heavy truck, have their own unique engines.

In 2016, the decision of which brand of heavy truck the user chooses may be the engine's first consideration.

It may even be no exaggeration to say that in 2016, the engine not only determines the choice of the user, but also determines the survival of a heavy truck company.

2015 Engine War populations everywhere
<br> <br> Outlook 2016, let us first recall in 2015 what the focus of heavy truck market, the competition is?

engine. The key point of many heavy truck companies PK is the engine. The beginning of the heavy-duty-card market in 2015, I am afraid it will be caused by the number of Auman and Shaanxi Automobile, the smell of the engine filled with the smell of war.

At the beginning of 2015, Auman Heavy-duty trucks promoted the GTL equipped with ISG engines, and took its “100,000 kilometer oil change” as the biggest selling point. For a time, witnessing the maintenance of the 100,000 km of the Auman GTL Super Edition swept through the entire land of China.

United Power 6K Engine


Faced with the superiority of the Auman GTL Super Edition, Shaanxi Auto immediately faced the challenge. Between words, tit for tat, you come to me, very lively.

It can be said that taking ISG's strong promotion of “100,000 kilometers of maintenance” as a starting point, the “all-round war” of Chinese heavy-duty truck engines was formally opened.

At this time, China National Heavy Duty Truck Co., Ltd., which has its own technology engine, will certainly not stand on the sidelines of the dispute between Auman and Shaanxi Auto. As a result, "long intervals of maintenance," has also become China National Heavy Duty Truck Man Engine products, called the loudest selling point. Previously, for its products equipped with Man Motors, China National Heavy Duty Truck launched 60,000 kilometers of replacement oil, 25,000 kilometers of replacement of diesel, and 4 years of replacement of coolant "long time maintenance package." In addition, with the D20, D26, a new generation of engine technology introduced from Mann, Germany, the MAN engine carried by China National Heavy Duty Truck has already achieved “100,000 kilometers of maintenance” in some operating conditions and regions. It can be said that the strong promotion and superior position of China National Heavy Duty Truck Man Engine also fueled the war of “engines that often exceed the mileage”.

Other heavy-duty truck companies are not to be outdone. They have displayed their own unique skills and joined the "SHOW competition" of the engine's "oil mileage change." On the Red Cossault engine, it has long been 60,000 kilometers of oil mileage; and Hualing independent research and development of a new generation of Han Ma engine, it did 30,000 kilometers of oil change. These two companies, when promoting their own engines in 2015, showed the big name of "long-term oil change."

At this time, FAW liberation played. With the strong research and development capabilities of FAW Group, the J6P pilot version of JW6 and JH6 have arrogantly proposed that the maintenance intervals for the engine, transmission, and rear axle should all be raised to 100,000 kilometers.

Afterwards, everyone knows.

In 2015, the Auman GTL equipped with an ISG engine sold over 40,000 vehicles. This year was the beginning of the ISG engine's entry into the market. Everyone knows that automobile and engine products have a lead-in period. Any mature automobile and engine products need continuous improvement before they can reach the state that is most suitable for the market. The 2015 performance of the ISG engine is enough to prove that this engine is strong.

The Man Engine is undoubtedly the most important guarantee for China National Stoichi in 2015. China National Heavy Duty Truck, which is powered by Man Motors, sold more than 20,000 vehicles, accounting for a quarter of its heavy truck sales. Without the MAN engine, it is hard to imagine what kind of answer will be given by China National Heavy Duty Truck in 2015.

FAW Liberation, with its 100,000 kilograms of Xichai engine that replaced oil, its J6 pilot version and J6H, is even more popular. FAW Jiefang could stop falling and rise again in the second half of last year. Its maintenance mileage is absolutely invaluable for the engine's "100,000 kilometers."

2016 will exacerbate the dispute engine <br> <br> If we say that 2015 was the first time the originator of the dispute engine, then in 2016, competition in the heavy truck engine products, will be intense.

First of all, each heavy truck company will use the high-end engine as its "main force." Looking back to 2015, the high-end engines of many companies are just the vanguard of their offensive market. By 2016, the products carrying these engines will be their main combat forces. These engines not only shoulder the task of opening up the market and upgrading their brand image, but also have to shoulder their heavy sales.

For example, FAW's liberation of products containing Xichai 6DM has almost half of its heavy truck sales. In January 2016, the capacity of the Xichai Aowei engine on the heavy truck of FAW Liberation was close to 10,000 units, a year-on-year increase of 87.96%. Among them, the sales of Aowei CA6DM models increased by 137.79% month-on-month, a year-on-year increase of 51.56%. Create a new record high. The FAW has liberated a 460-horsepower double-bridge tractor of the Xichai 6DM engine and sold 1,700 units in one month.

FAW Xichai Aowei Engine


For Sinotruk, with the expansion of the MAN engine in the market, numerous users have already bought heavy truck trucks from China National Heavy Duty Truck, which is the "Man" engine. In addition, in addition to the Judoka C7H, C5 series and Howo T7H and T5G, the CNHTC series also began to assemble MAN engines. Therefore, heavy truck heavy trucks equipped with MAN engines in 2016 will occupy the most important position in their sales.

As for Auman, it goes without saying that, except for Cummins ISG, which continues to be aggressively promoted, GTLs equipped with Mercedes-Benz OM457 engines will continue to advance. Auman has helped these two high-end engines to help each other, and the fight in the heavy truck market will be even more fierce.

As for other heavy truck companies, they also have their own unique skills.

For example, Dongfeng Commercial Vehicle Co., Ltd. Dongfeng Tianlong equipped DCI11 engine technology from Renault, the engine has a very wide economic range, low fuel consumption, strong explosive power, has always been Dongfeng Tianlong's "signature" engine. In 2015, DCI11 installed more than 30,000 units and is expected to continue to increase in 2016.

Shaanxi Automobile's sales focus in 2016 was the DeLong X3000 gold version equipped with Weichai's latest 13-liter engine. After the vehicle was listed at the end of last year, sales in one month had already broken thousands.

Tejing V Weichai


Shang Yihong will launch the mainstream 11-liter Cossack engine in the market. The Kosso engine from the Fiat Group in Italy is known for its advanced nature. However, the first one to be fitted to the Red Rock was the 9-liter engine. Although the engine power is not low, it still makes many heavy truck users feel powerless. The 13-liter Cossault engine that was later introduced, although it has caught up with the tide of China's heavy truck capacity, it has not yet been sold in the Chinese engine market. In 2016, whether or not Shangyuehong can turn a corner and the 11-liter engine is the key.

As for Valin, its own research and development of the Hanma engine shocked the industry. However, whether or not Hualing's ability to take a favorable turn in 2016 will be an important factor in the cost reduction of its engines and vehicles.

In addition, there is a business to mention, that is Dongfeng Liu steam. Although this company does not produce its own engine, Dongfeng Liuzhou, in conjunction with Yuchai and Dongfeng Cummins, is making a "golden engine" for its "Hyundai H7," a "new truck," and it is also becoming a landscape in the market. Its competitiveness cannot be underestimated.

In short, what is the focus of the fight for 2016 heavy truck products? engine.

What is the competition focus of the engine? First of all, of course, the engine oil mileage; In addition, there is a new competitive point is the engine braking efficiency; Finally, the cost and price of the engine. Follow-up will continue to analyze, please pay attention.

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