· Mazda will adjust its product line in China

Although Mazda sold 235,261 vehicles in China last year, an increase of 11.5% year-on-year, setting the company's second-highest sales in China, but the two joint ventures in China, FAW Mazda and Changan Mazda, did not perform well.
FAW Mazda has a product line strength and Changan Mazda has a big gap because there is only one Artex blue sky technology model. The Mazda side is not in the dark. Recently, it was reported that Mazda’s two joint ventures have plans to adjust their product lines.
At the 2015 Frankfurt Motor Show, Mazda Motors brought a “KOERU Yue” concept model, positioning the sporty crossover model, this concept car will be unveiled at the Beijing Auto Show in two months. The reporter learned from the internal staff of FAW Mazda that this year, the production model of this concept car will be introduced into the market. This is a crossover SUV between CX-3 and CX-5. Although Mazda did not explicitly announce its name, the industry generally speculated that it would be named "CX-4."
In 2015, FAW Mazda sold a total of 84,018 vehicles, a decrease of 21.1% year-on-year. Even with the addition of this new crossover SUV this year, FAW Mazda's product line is still not rich enough. The sales of its old Mazda 6, Mazda 6 Ruiyi and CX-7 are not ideal.
As the product ages, the sales volume of the old horse 6 has dropped a lot. In the second half of 2015, its monthly sales volume was only maintained at around 2,000 units. Ruiyi is the replacement model of the old horse 6. The current sales performance is even less optimistic. In the whole year of 2015, only 3,538 units were sold, of which the monthly sales in the first eight months were below 250, and only sold in June. 34 vehicles. In addition, the CX-7, which was launched in 2014, was also poorly sold, with 4,591 units sold in 2015. In the first half of the year, the average monthly sales volume was only 100 units, and the sales volume increased only half a year after the increase in the preferential margin.
In the face of the dilemma, in addition to the new cross-border SUV to be listed this year, what plans does FAW Mazda have?
A person familiar with the matter told the media, "In the future, FAW Mazda's product line is likely to be, in the SUV product line, the CX-4 is the main sales force, and the CX-7 and other models are likely to gradually withdraw from the market." Some media pointed out that in the car product series, Mazda6 and Ruiyi gradually delisted, and Artez played the role of the flagship model, and did not undertake sales tasks. The newly developed compact car was the main sales force.
Although the possibility is very large, in the communication between the interface journalist and FAW Mazda personnel, the other party did not clearly indicate the existence of this new compact car.
On the other hand, Changan Mazda will also reshape its product line.
With the heat of the Mazda 3 Angkorra model, the original old Mazda 3 has been discontinued, and its sedan model star is also covered by the "halo" of Angkeira. In 2014 and 2015, Mazda 3 and Xingyi did not reach 10,000 vehicles in the whole year, which is a big gap from the previous year's performance of more than 40,000 vehicles.
Changan Mazda internal staff told the interface journalist, "The overseas CX-3 model is expected to introduce Changan Mazda, but the time node is uncertain." It added, "This year is enough." Mazda CX-3 as a compact SUV, if introduced It is bound to make Changan Mazda's competitiveness even higher. "We also want to introduce it soon, otherwise the daylily is cold." The insider said, "but the main thing is to look at Mazda's strategy."
Regarding another model, the new Mazda 2, some media pointed out that it will also be produced in Changan Mazda in the future. The basis is that "Chang'an Mazda originally produced the old Mazda 2". However, when the reporter consulted insiders of Changan Mazda, the other party said that “no news of Xinma 2 was obtained.”
In fact, Mazda does not want to complete the product line as soon as possible, but this also involves many factors - such as the technical route. The Chuangchi Blue Sky gasoline engine currently has three displacements, 1.5L, 2.0L and 2.5L. Only 1.5L of the engine can enjoy the current China's purchase tax halving policy. This policy is the biggest constraint for this company that insists on naturally aspirated engine technology.
Mazda's development department, the minister, met with a technical comparison of natural inhalation and turbocharging in a number of media including the interface in early February. After citing a lot of objective data and algorithms, the conclusion is: 2.0L Chuangchi blue sky naturally aspirated engine with "breaking cylinder" technology, carbon dioxide emissions and engine thermal efficiency will be better than 1.0L three-cylinder and 1.4T engine.
In addition, for new energy vehicles that are very popular in China, people see Guangfu also have their own views. He believes: "Under the current high power generation level, electric vehicles are actually meaningless. Because the production of electricity emits more carbon dioxide than diesel locomotives." The specific content can be seen in the report "Mazda is not ready to compromise to the market."
It is this persistence that makes this company “no blessings” China’s purchase tax halving policy and new energy vehicle preferential policies. This is a factor that Mazda needs to carefully consider when introducing the Chuangchi Blue Sky model to China in the future.

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