The 21st Century Business Herald reported on February 23 that it was difficult to reach the summit and keep the peak. Former Mercedes-Benz, the world’s largest luxury car manufacturer, is returning to the world’s number one road. Daimler Financial Report Conference On February 4, 2016, at its headquarters in Stuttgart, the Daimler Group released the most beautiful financial report in history: Daimler Group sales, revenue, and interest tax due to the increase in passenger vehicle business, especially in the Chinese market. The previous profit and other figures reached a record high. The Group’s total sales reached 2.9 million, an increase of 12% year-on-year. The group’s pre-tax profit was 13.5 billion euros and net profit was 8.9 billion euros. It is noteworthy that Daimler Group sales of Mercedes-Benz passenger vehicles exceeded 2 million for the first time, an increase of 16% year-on-year. Passenger car sales increased by 14% to 83.8 billion euros, and the sales margin increased to 9.8. %. In 2015, for the Mercedes-Benz, BMW, Audi (ABB) Ashkenazi three high-end luxury brands, Mercedes-Benz is indeed a great victory year. On a global scale, Mercedes-Benz returned to the second position in the world; China surpassed the United States as Mercedes-Benz’s largest single market in terms of global sales. Under the backdrop of the declining growth in the luxury car market in China, Mercedes-Benz’s sales have risen sharply year-on-year. 35% to 363,000 units. According to the prediction of China Association of Automobile Manufacturers, the average growth rate of the Chinese auto market in 2015 is about 6%, of which the growth rate of the passenger vehicle market will be higher than that of commercial vehicles, maintaining an increase of approximately 7.8%, and the commercial vehicle market will continue to be 5% or so. The decline. At Daimler's Global Annual Meeting, Dr. Cai Che, Chairman of the Daimler AG and Chairman of the Mercedes-Benz Group, was asked by the world's media, most of whom are China. He is still optimistic about the Chinese market. "Although there are many negative judgments about the Chinese market, we still have confidence in the Chinese auto market in 2016. The relevant agencies expect the market for Chinese luxury cars to grow by 8% is relatively reasonable." In 2016, the biggest aspect of the Chinese luxury car market is the extent to which Mercedes will shake up the existing pattern in the first camp where Audi, BMW and Mercedes are located. To be sure, Mercedes-Benz's growth rate can not be ignored, and the distance with the second BMW will be further shortened. At present, Mercedes-Benz's main products include Mercedes-Benz C-class, GLC, and GLA, all of which are in the middle and early stages of their product life cycle. The growth momentum in 2016 is still relatively strong. After the global conference, Ni Kuang, president and CEO of Beijing-based Mercedes-Benz Sales Service Co., Ltd., made public his first public announcement that the new long-wheelbase E-Class will be launched in China this fall. In fact, if the new E-Class is successful in the highly competitive high-end luxury C-class market, and the annual domestic sales can reach 100,000 units, then Mercedes-Benz is truly turning over. Then, when will Mercedes-Benz be able to surpass its rivals in China and return to the top in the world, said Tang Shikai, member of the Board of Directors of Daimler AG and responsible for business in Greater China, "Mercedes will return to the top of the world in 2020, China. The market is very important, but whether or not it becomes the No. 1 in the Chinese market does not affect Mercedes-Benz's ability to become the No. 1 in the world." Mercedes-Benz new E lands in China this fall Mercedes-Benz's overall global performance in 2015 has surpassed that of Audi, ranking second, focusing on the Chinese market. With the launch of the new E-Class in 2016, is Mercedes-Benz's position in China expected to become Germany's third strongest? Will it continue to increase by 35% in China? What kind of increase is expected? Tang Shikai: The gap between our sales volume at the global level and our competitors has a lot to do with the performance of the Chinese market. This is why our performance in the Chinese market is critical, and the importance of the Chinese market is unquestionable. But I would like to say that if we want to be the first in the world, we do not necessarily have to take the first place in the Chinese market. However, we will continue to work hard and continue to deepen the Chinese market, to bring customers the best service experience. China is one of the world's largest automotive markets and a market that we have always attached great importance to. Ni Lan: We achieved a 35% growth in 2015. Such growth is unlikely to be achieved in 2016 and we have no such expectation. This year, the relevant agencies expect the growth of passenger cars in China to be about 8%. We think this expectation is very reasonable. In the relatively stable political and economic environment in China, we also feel that this kind of expectation is achievable. We hope that we can continue to grow on the basis of 2015, but it is too early for us to talk about where we finally settled. Last year, we achieved a 35% growth. There are also many reasons for this: First, our base is relatively low; Secondly, we further improved our product layout in some market segments, such as compact SUV market and abundant C-Class products. In addition, there is an evolving dealer network. In 2015, Mercedes has reached 500 dealers. These factors have provided the impetus for our growth. In 2016, we will continue to bring very competitive products. For example: The new E-Class is expected to be available this fall. However, this car will have only 4-5 months of sales by the end of 2016. It is actually an E-Class vehicle. Product camp more abundant, sales force should be next year's business. We must look at all business developments to make a reasonable prediction. It is reported that some auto companies have cooperated with local Internet companies to develop self-driving cars. Does Mercedes have plans to share them? Please share? Tang Shikai: At this stage, we are still unable to disclose our plans for this area. However, we and Tsinghua University have been conducting experimental projects for data collection and analysis of autonomous vehicles. We already have two cars on the road, dedicated to collecting data on autopilot. In the future, when the new E-Class is launched, everyone will see the semi-autonomous driving technology equipped on the E-Class. Autopilot is a gradual process. It is not one day that we have a car that can be pushed to Tianjin by pressing a button. The technology of autopilot will be applied to our products continuously, including overtaking, automatic reverse storage, etc. These technologies are implemented step by step. The primary task of the R&D team in China is to study the road conditions in China and the driving habits in China, so that this information and data can be reflected in smart driving cars in the future. Actively preparing for the new energy market in China What is the next step of Mercedes-Benz's plans for the introduction of the average fuel consumption of car enterprises and the introduction of new energy automobile policies? Ni Hao: In the field of new energy, Mercedes-Benz has always been involved, there are a series of new energy models. Many years ago, we have launched the domestic E 400 plug-in hybrid vehicle. Last year, Guangzhou Auto Show launched the S 500 e L (plug-in hybrid) and the domestic C 350 e L produced at the Beijing Benz plant. To further complement, we will also introduce the GLE plug-in hybrid model in the future. In the field of electric vehicles, we introduced smart electric vehicles in 2013. We will also have new smart electric vehicles that will be introduced into the Chinese market in due course. Our overall strategy is: No matter what products are introduced to meet the needs of customers, of course, we will continue to strictly abide by the requirements of national laws and regulations. Tang Shikai: At this stage, we believe that consumers' acceptance of new energy vehicles needs to be observed and improved. There may be no direct customer to the dealership store to request the purchase of a new energy vehicle immediately. Everyone is still in the process of adapting and contacting new energy vehicles. in. The needs and ideas of everyone to buy new energy vehicles are also based on the fact that new energy vehicles can enjoy the country's subsidy policy and are still very cost-effective in terms of economic costs. At the same time, everyone buys new energy vehicles not only because it is charging itself, but it is also cheaper to operate. At the same time, everyone also hopes that new energy vehicles will be more convenient, such as charging. In Europe and the United States market, customers are gradually learning about cognitive new energy vehicles. In the Chinese market, because of the future plans and vision of the Chinese government, we believe that the Chinese market will be the largest market for new energy vehicles, and its realization in the Chinese market. Already the largest market for new energy vehicles, we will continue to have new energy products to meet the needs of the Chinese market. What is the division of labor between Daimler and BYD in the daily operations of the Tengshi brand? Tang Shikai: In terms of division of labor, the two sides set up a joint venture for R&D. Daimler brings technology to build cars and BYD brings battery technology. After the product launches, it means that it has passed the research and development stage, and more in the production and sales stage. The CEO of Teng Shi is now the colleague of BYD. The CFO and the quality control are performed by Daimler's colleagues. The division of labor between the two parties has been established on the first day of the establishment of the joint venture company. What is the promotion plan for the Mercedes-Benz small-displacement model in China? Ni Hao: In the Chinese market we have always had small-displacement engine models, including 1.6 liters and 2.0 liters, of which 1.6 liters of small displacement can enjoy preferential government procurement tax policies, small-displacement models are increasingly welcomed by the market. However, for the time being, the proportion of Mercedes-Benz small-displacement vehicles is considered more appropriate. Mercedes-Benz dealers operate very healthy Recently, relevant agencies released the results of the 2015 China Dealer Satisfaction Survey. What is the percentage of Mercedes-Benz dealers' profit last year? Is it a lot of growth? Ni Hao: We have about 50% of dealers' outlets for only 2-3 years. They are not mature enough and may not have reached the profit level of mature dealers, but their operations are also maintained at a healthy level. The rest of the mature dealer network is still good. We hope to have a reasonable return on dealers' reasonable investment, and we also hope that dealers will have the will to continue to invest in their business to satisfy our customers. Tang Shikai: Many of the large distributor strategic groups that we work with daily, they not only run Mercedes-Benz business but also operate other brands. In the process of private informal communication, they told us that they are very satisfied with the performance of the current Mercedes-Benz operation. We hope to maintain this level of satisfaction. This is very important to us. The financial report mentioned that a series of financial services were launched in 2014 and 2015. What are the priorities and plans for financial services in China in 2016? In addition, what are the plans and specific measures for the leasing business in 2016? Ni Hao: Globally, our financial services have indeed increased, financial services accounted for 50% of the total business, and only one-third in China, there is indeed room for continuous improvement, and the same is true for leasing. The leasing business has just started in the Chinese market. At present, we provide value-for-money leasing services so that customers can make choices at the end of the financial period, or return the car to us, or buy a car or refinance services. We are also considering the introduction of Mercedes-Benz's own leasing services, which will probably be launched in the next 12 to 18 months. We plan to select some dealer partners to promote this service so that customers can choose to own a Mercedes-Benz brand vehicle instead of owning a vehicle. Service. Last year we sold 500 cars to a car rental company in Beijing. At present, we do not have our own leasing company and leasing service. Financial services are critical to our business, and we also provide financial support to dealers, including support for dealers' inventory, building stores, or upgrading storefronts. lifesaving & fire fighting Spare Cylinder, Air Compressed Emergency Escape Breathing Device, Rations In Liferafts Lifeboats Fuente International Co., Ltd. , http://www.shipssp.com