Shanghai Volkswagen's market share in Beijing increased by 20%

Recently, the reporter learned from Shanghai Volkswagen that in the first 4 months, the Shanghai Volkswagen brand's market share in the Beijing market has increased by 20%.

Sales in Beijing entered the top three

Data show that in the first quarter of this year, the number of cars on the Beijing auto market fell by 65%, and the total amount was less than 60,000. However, imported cars and luxury cars have risen against the trend. “In the past, the number of imported cars only accounted for 8%, but now it accounts for 18%.” He Jianfeng, deputy general manager of Shanghai Volkswagen North Sales Service Center, said that with Japan and South Korea and their own brand of substantial The decline is in stark contrast to the doubled growth of imported vehicles.

The Shanghai Volkswagen brand had 3,553 vehicles in the first quarter, and its market share reached 6.4%, surpassing Dongfeng Nissan's top three cars in the Beijing market. "The market share in March reached a maximum of 7.5%. Last year, the market share was only about 6%, and the market share increased by 20%." He Jianfeng introduced.

Wang Xueyuan, general manager of Shanghai Volkswagen Brand Marketing Division North Sales Service Center, explained that since dealers mainly sold record vehicles in the first quarter, with the gradual completion of the filing of vehicles by April, consumers of used car updates and Yaohao gradually increased. In particular, replacement users have grown rapidly, with only a few dozen vehicles in January, more than 100 vehicles in February, and nearly 300 in March.

Interregional sales are stopped

While some brands relaxed dealers' cross-regional sales, Shanghai Volkswagen recently suspended cross-regional sales of dealers in Beijing. “Now both the Tiguan and the new Passat can’t be sold abroad, and buying a foreign license in Beijing is also not allowed.” A dealer explained that the new policy was formally implemented from May. Due to the restrictions of brand restrictions, brands such as Dongfeng Yueda Kia and Dongfeng Nissan have released restrictions on regional sales.

Wang Xueyuan said that in order to make up for the loss of dealers, Shanghai Volkswagen will be inclined to supply Beijing with hot-selling models in the future. "For example, Tiguan's supply to the Beijing market accounted for 20% of the total."