· Germany's force digital car music music said that electric drive will replace the internal combustion engine

At the Frankfurt Motor Show, whether it is the 68-year-old Volkswagen Group CEO Wen Deen, 62-year-old Mercedes-Benz CEO Cai Che, or 49-year-old New BMW Group Chairman Kruger, without exception Talking about car electrification and car digital strategy. It is worth noting that the first of the three giants in Germany to adjust the group's development strategy is the younger Kruger. After taking over the position of chairman, three months later, he expressed his plan to reorganize BMW's strategy and adapt it to the future of driving digitalization.

For the digitalization of automobiles, Weisman, chairman of the German Automobile Industry Federation, even pointed out that with the rapid development of digitalization, one quarter of the world's new cars are now connected to the Internet, and the ratio will reach 80% in two years.

At this world-class auto show featuring German car brands, Chinese companies are not silent. Ding Lei, co-founder and global vice chairman of LeTV Supercar, appeared at the Frankfurt Motor Show and issued the voice that “LeTV is a revolutionary in the automotive industry, not a subversive” and “the internal combustion engine is finally replaced by electricity is an irreversible trend”. Focus on electric vehicles and automotive ecosystem services to promote transportation to a more environmentally friendly, energy-efficient, efficient, and intelligent and happy future transportation kingdom.

The "Securities Daily" reporter noted that in the face of the surging voice of the development of electric vehicles, the German three giants also pay attention to each other. BMW is the most active and believes that “electric drive is an important direction for the future of the automotive industry”. The world’s first carbon fiber body mass production electric car BMW i3/i8 can see its deep layout. In contrast, the future strategic layout of Volkswagen and Mercedes-Benz However, it is plug-in hybrid technology, and is not eager to launch pure electric vehicles.

The German giants focus on car digitization

BMW first city

In August of this year, Kruger, who took the position of chairman of the BMW Group for only three months, said that he plans to reorganize BMW's strategy and adapt it to the future of driving digitalization. "Update BMW's adoption in 2007 and implementation until 2020. Strategy".

He believes that many trends have intensified or accelerated significantly. In short, the possibilities of digitization and related technologies will change the fundamental role of cars and cars in our society. To this end, BMW is willing to explore more in-depth cooperation with software and computer manufacturers such as Apple. Although Apple has been developing driverless electric vehicles, BMW realizes that the production of next-generation cars is inseparable from telecommunications and software experts.

At this Frankfurt Motor Show, the BMW Group's world-first BMW 7 Series, the world's first generation of gesture control, once again broke through the boundaries of vehicle-based human-computer interaction. The reporter learned that for the sixth generation BMW 7 Series, the driver can control the navigation and infotainment system with the prescribed gestures. For example, the rotation action can adjust the sound volume, and the finger can be answered in the air, while the palm of the hand will refuse. Received calls; touch screen function also joined the iDrive system for the first time, and accommodates advanced touch screen pre-sensing. In addition, the BMW 7 Series smart touch key embeds a 2.2-inch liquid crystal (LCD) display, making it the world's first mass-produced luxury model for remote parking.

In comparison, Mercedes-Benz's first digital "IAA concept car", still in the state of the concept car, is just a new energy vehicle incorporating digital concepts from the design side. Cai Che said that the future digitalization of automobiles will cover every aspect from design, production and sales to user use.

The Volkswagen digital strategy is just beginning, Wendeng said that by 2020, Volkswagen will develop every car into a driving smartphone. At present, Volkswagen's data lab has been completed in Munich and San Francisco, and soon there will be data labs in Beijing. Digital marketing of Volkswagen's global formula is also underway.

Laura Kanamüller, head of BMW Connected Driving Management, told Securities Daily that BMW will focus on driving assistance systems and autonomous driving in the future. "In the control of cars, we are exploring different ways." In the new BMW 7 Series, we can not only control through the iDrive knob, but also through gesture control, voice control, touch screen control, etc. We are also paying attention to other vehicle platforms, constantly exploring automatic driving technology, automatic Parking, etc.".

Will the electric drive eventually replace the internal combustion engine?

BMW LeTV is all equipped with pure electric

When it comes to car digitization, everyone will think of Tesla as the first Tesla ModelS with the operating system concept to open a new journey of human-computer interaction. Ding Lei, who has 23 years of experience in the automotive industry and six years in the palm of the hand, talked about Tesla's admiration. "Without Tesla's promotion of this industry, I can't go back to the auto industry."

Ding Lei told reporters that the final replacement of internal combustion engines by electricity is an irreversible trend. Whether it is solar vehicles or hydrogen fuels, the connotation is electric drive. "Why does electricity eventually replace fossil fuels? Because it is simple and efficient, the energy conversion rate of petroleum is 20%-30%; the efficiency of electric drive can reach 80% or even more than 90%".

Compared with traditional car companies such as Mercedes-Benz and BMW, LeTV is not afraid. "We are completely looking at the problem from another angle. Change the current traditional industrial chain, from another perspective, another model, to see the car," Ding Lei said.

He said that LeTV will focus on leading technology, battery, electric drive, electronic control technology, vehicle networking technology, vehicle ecosystem service system, intelligent traffic management, and other technologies are available, although relatively speaking The cost that may be obtained is higher.

The relevant person in charge of the BMW Group also told reporters that electric drive is an important direction for the future of the automotive industry. Battery-driven in large cities will become a trend in long-distance driving. Currently, BMWi's sales network covers 36 markets worldwide. In the United States, for every 6 electric vehicles sold, one is BMWi3; in Germany, BMWi3 accounts for 1/4 of the sales of electric vehicles; in China, BMWi3 has been included in the catalogue of “new-energy vehicle models exempt from purchase tax”. From now until the end of 2017, customers who purchase BMWi3 can enjoy the preferential policy of exemption from purchase tax.

In order to solve the problem of excessive power consumption caused by excessive vehicle body weight, BMW and SGL Group jointly established SGL Automotive Carbon Fiber Co., Ltd., and the mass-produced pure electric vehicles i3 and i8 models have used carbon fiber materials extensively. Reduced energy consumption. Taking the sixth generation BMW 7 Series as an example, the use of carbon fiber reinforced composites has a maximum weight reduction of 130 kg, making it a leader in intelligent lightweight construction in the large luxury car market.

BMW's chief financial officer, Friedrich Eichiner, said that since the most important aspect of electric vehicles is cruising range, BMW's electric vehicle strategy focuses on lightweight materials and batteries. The company believes that battery capacity is more meaningful than loading hundreds of kilograms of batteries.

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