FAW Liberation Engine Division's Overseas Market Creates Greater Success

The FAW Liberation Engine Division (hereinafter referred to as “engine division”), the benchmarks and models for the reform, development and transformation of state-owned enterprises, actively responded to the national call, deepened reforms and innovations, and forged ahead in strengths and solid foundations, building national brands and high-end dynamics. The road leading to the great rejuvenation of the Chinese nation will advance.

FAW Liberation Engine Division FAW Liberation Engine Division

2017 is the second year of Xichai's “Thirteenth Five-Year Plan”. It is an important year for Xichai to shift from product marketing to brand marketing. Faced with surging international markets and the continuous tightening of domestic truck market emission policies, tin The Chai people respond calmly, withstand the pressure from domestic and foreign market competitions, unswervingly mention the quality of technology enhancements, and continue to improve their core competitiveness, and continue to write the legend of Xichai's “core”.

Strategy, domestic market, and fruitful results

Economics compares investment, consumption, and exports as a "troika" that drives GDP growth. Automobiles, as the world's first commodities, are related to the rise and fall of China's auto industry, which plays an important role in the "troika" of the national economy. Success or failure. According to sales figures, 2017 is the period in which the overall automobile market in China has entered a low growth rate from high speed development, and the engine industry, which has been hailed as the “car heart,” has also been affected by a lot. Under such circumstances, Xichai has made remarkable achievements in the marketing, technological innovation, and meticulous service.

To seize the market, Xichai uses a series of figures to interpret the industry leader's brilliance. In 2017, the total sales volume of the Xichai engine exceeded 310,000 units, completing 110% of the annual target. The main business revenue exceeded 10 billion yuan, and the efficiency reached a record high. The company's indicators are at the forefront of the industry. Among them, in the FAW market, the 6DM advantage continues to expand, sales increased by 56% year-on-year, 6DM3 sales reached a new high, the industry share increased from 6% to 19%, greatly improving the profitability of Xichai. In the non-road market, Xichai paid close attention to the three-phase emission upgrade opportunities and timely adjusted the working ideas in the second half of the year. The annual sales of the three-phase products increased by 100% year-on-year.

As the technology soars, Xichai will activate the strong positive energy against the trend. In the past year, Xichai successfully completed 160 new product developments, and the combined vehicle factory created 18 classic models. Xichai's three leading players, Aowei, Hengwei and Kangweizi, have made great strides in various technologies. In October 2017, Aowei CA6DL3-35E6 diesel engine matched the coach and passed the PEMS test of the vehicle organized by the British Vehicle Accreditation Agency. It became the first domestic diesel engine to pass the Euro V C phase emission test, marking the Xi Chai Ou VI. The product has a par with the international technical level. Hengwei is the medium-sized engine brand of Xichai. It is the traditional advantage plate of Xichai. Since its introduction, it has absorbed the world's leading advanced technologies such as Austrian AVL and German FEV, and on the other hand, it has put emphasis on this foundation. In terms of product durability, reliability, and applicability, improvements have been made. In particular, Hengwei Guosi and Guowu products use the four-valve fuel injector middle structure technology and can also match the VGT supercharger to make the engine more efficient in gas charging, which is conducive to the organization of combustion, economical and dynamic in the whole speed range. The level of sexuality and international comparisons allow users to easily achieve "cost reduction and efficiency increase" during use. Xichai Lightweight Conway series products take the lead in sounding the energy-saving and environmental protection power market. In 2017, it once again set up an industry benchmark. In April 2017, Xichai adopted the DPF aftertreatment technology and the Conway 4DW State Five Light Engine was fully launched. It became the first and only domestic diesel engine to be installed with particle traps to achieve commercialization. It was the first to launch the “Blue Sky Battle”. .

With core services, Xichai has also been strengthening its logistical support capabilities while building high-quality products. As of December 2017, Xichai has established a total of 15 regional service centers and made tangible displays of intangible services. These service centers integrate product and service display, difficult troubleshooting, maintenance skills training, and service technical support. Fully demonstrated the brand image of Xichai's core services. In addition, the upgraded version of the smart Xichai APP has also been put on the line. Through service-specific products such as “Service Management, Parts Mall, Xichai Service Day, Car Book Collection,” etc., the user’s driving habits and personalized needs are precisely grasped. Personalized service and improved service brand reputation play a key role.

Leveraging the “Belt and Road” to explore the global map

In recent years, Xican has closely followed the implementation of the national “Belt and Road Initiative” and actively deployed overseas markets, depicting magnificent and magnificent territory along the “One Belt and One Road”. It is understood that in 2017, the volume of single-engine export of Xichai engine was 37.3% higher than that of 2016, and the export of high-end Aowei series was 120.0% higher than that of 2016. Xichai demonstrated the charm of “China Power Expert” to the world with practical actions, and became an important fulcrum for Chinese manufacturing to shake the global market.

In 2017, with its strong R&D strength and superior product quality, Xichai teamed up with OEMs to achieve the goal of supporting upgrades in multiple regions. In the South African market, the JH6 right-hand steering wheel tractor was completed and rolled off. The chief technical representative of the South African factory stated clearly that “must match the Xichai CA6DM3 engine”. JAC is fully equipped with the X Diesel 4DF engine in its N721 card that is tailored for the Southeast Asian market. FAW Liberation Qingdao Automobile Factory Africa Day V dump truck also chose the Xicca CA6DL2 engine as the only power. The Xichai Power Flag has been erected on the world stage, continuously expanding the radiation surface of the Xichai Power brand and enhancing Xichai’s international reputation.

Xichai headquarters FAW Liberation Engine Division opens up global map

For the 74th consecutive year, Xichai has always been using excellent product quality and a comprehensive market layout to steadily advance on the road to open up domestic and international markets. We have reason to believe that Xichai, which will usher in its 75th birthday, will ride the new wave of “Internet+” and adopt the “Belt and Road” initiative to ensure that it will once again climb the new peak of quality and create a brilliant industry. For China to create a brushstroke to the world.

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