China's trucks are putting overseas markets

Wall is not bright outside the wall

Xu Changming, director of the Information Resources Development Department of the State Information Center, said that in the first half of this year, except for micro-cards, the domestic heavy, medium and light truck markets have all declined, and the heavy truck market has shrunk by one-third. However, the strange thing is that sales in the domestic market have the most significant decline in sales of heavy trucks in the overseas market has increased by 36%, export orders reached 18,000, the products are exported to 96 countries, pull the top export truck companies. Shaanxi Auto and Dongfeng are two companies that have performed well in the domestic market and have become proud of the two flowers in the winter. Dongfeng has been steadily ranking in the sales championship this year, and Shaanxi Automobile's market share has increased significantly. In May, it even won the monthly sales championship, but this did not make the two companies despise overseas markets. In the first half of this year, Shaanxi Automobile's and Dongfeng's truck exports both increased by more than 10%.

In addition, Jiefang, Beiben, Futian, Hualing, and JAC also performed well in overseas markets. In January of this year, the first batch of 100 liberation J6 heavy trucks were sent to Iran from Dalian Port, and the remaining ones were also successively exported in the following months. This business is the largest single overseas market order for the liberation of the J6 heavy truck since it was launched on the market. The liberation of the future will focus on the Iranian market, radiate other parts of the Middle East, and further expand the sales and brand influence of the liberation brand in the Middle East. In April, 97 trucks of Bei Ben Heavy Truck exported to Bolivia and completed vehicle adjustment work in a plateau climate of more than 3,000 meters, creating a record for the export of Bei Ben Construction Vehicles. Hualing heavy truck exported more than 1,000 vehicles in the first half of the year and its products are exported to Southeast Asia, the Middle East, and North Africa. In March this year, Valin successfully passed the Thai TISI certification. This not only means that the Southeast Asian market affirms the Hualing Heavy Trucks, but also prepares for more of Valin's models to enter the Southeast Asian market. The net profit of Foton Motor increased by 200% year-on-year in the first half of the year, which contributed a lot to exports to overseas markets. Similar to Foton, the price of JAC commercial vehicles exported to South America is generally 25% to 75% higher than that of the domestic market.

Develop overseas strategy

With the increasing contribution of overseas markets to the performance of truck companies, overseas markets have become increasingly important in corporate strategic considerations. Some companies have formulated overseas development strategies. Foton Motor formulated the "2020" strategic plan and proposed the adoption of the "531" core strategy to realize the transition from "Operations in China" to "Operations in the World." Among them, "5" refers to the selection of five countries to build five factories, each with a designed capacity of 100,000; "3" refers to breakthroughs in three developed markets in North America, the European Union and Japan and South Korea; "1 "It refers to the construction of Foton Motor's global operations headquarters and innovation center in Beijing and its leadership in the Chinese market." Futian has been actively working on this strategy.

The chairman of Chung Kingpenny Ma Chung-Ji also said that Sinopharm has formed a “6+1” overseas strategy and divided the world into six major regions: Southeast Asia, the Middle East, Southern Africa, North Africa, Central Asia, Russia, and the Americas. Each of the six regions is responsible for marketing promotion, after-sales service system construction, and parts network construction in their respective regions; Jinan headquarters of Sinopharm Import & Export Corp. is responsible for domestic business protection, service, and management. The "6+1" model has clear and clear definitions of the duties and powers of various departments within the system. The organizational structure is more rational and the service orientation is more accurate. In addition, Sinotruk also has to strengthen cooperation with Man and jointly explore the international market.

Overseas investment establishment

Setting up factories overseas is one of the steps to implement a company’s overseas strategy.

On March 26, the opening ceremony of Foton Motors Kenya Co., Ltd. was held in Nairobi, Kenya. This is another major move taken by Foton Motor Co., Ltd. after setting up a KD production base in East Africa in April 2011, and setting up factories in overseas direct investment. In addition, Fukuda's Indian and Russian factories are also in full swing. It is reported that India has purchased land for the construction of the plant. The construction of the foundation will be started in the near future and will be put into operation before the end of next year. The Russian project is six months to a year later than the Indian project and is expected to be put into production in the next year. The demand for heavy trucks in the Indian market is not large, but Fukuda is optimistic that India's light trucks and light and heavy trucks are subject to India’s transportation infrastructure. Although India’s demand for heavy trucks will not be too large in the foreseeable future, Fukuda is also Start preparing early.

FAW Jiefang also completed a draft letter of intent for cooperation with GAZ Group, Russia’s largest commercial vehicle manufacturer, and will jointly invest in the establishment of a production base in Russia to produce and sell liberation of medium and heavy-duty trucks. The local production capacity will reach 5,000 units within three years. 10,000 vehicles. Prior to this, Liberation had reached an agreement with the Iranian auto industry management department to jointly develop and produce heavy truck products adapted to the Iranian market. FAW Jiefang will also build and expand a number of light trucks and medium and heavy truck assembly bases in Pakistan, Mexico, Ukraine, Kazakhstan, Ethiopia, and other countries. It will invest in South Africa to establish Africa Investment Co., Ltd. to carry out the existing FAW heavy truck production base. Expansion of production, the current plant site has been completed.

The joint venture between Ace Trump and Iran’s Mammut Group is also part of the wave of Chinese truck companies investing overseas. The Iranian Mammut Group is an internationally renowned manufacturer and manufacturer of commercial vehicles. Through a variety of understanding, it has strong interest in cooperation with the 7 Series light trucks and 717 micro-card series of the company. Now both parties have reached a principle agreement on joint ventures and cooperation.