China's tire exports have no profit?

Around March 2016, the reporter conducted a questionnaire survey through the website and WeChat at the same time. The content was mainly about the export status of domestic tire companies.

The survey results show that 61% of respondents believe that domestic tire companies have already shifted some of their export business from the United States to other markets; 58% of respondents stated that Chinese tire companies’ export profits are modest; at the same time, there are 38% of respondents. The author believes that Africa and Southeast Asia are the most promising export markets except the United States.

Partially exported US business to the market

The United States is an important export market for passenger cars in China. In the United States, after China’s “double reaction” between cars and light truck tires, China’s tire exports have been greatly affected. Some companies have even completely abandoned the US market.

The survey results show that 61% of respondents believe that Chinese tire companies started to transfer some of their export business from the United States to other markets.


Domestic Tire Enterprises Export Market Change Survey

At present, the US investigation into countervailing anti-dumping and anti-dumping measures against Chinese truck and bus tires has not yet been fully completed. If the final confirmation of the implementation of the “double reverse”, Chinese tires will be devastated in the US market.

At that time, it was more than a partial transfer to the tire export market.

Twenty-two percent of respondents said that domestic tire companies still export mainly to the US market; another 17% of respondents said they have basically given up the US market.

In 2015, the United States made a final decision on the "double reverse" of Chinese-made cars and light truck tires. Zhongce Rubber Group was eventually forced to bear a 107.07% "double reverse" tax rate because of its status as a state-owned enterprise.

According to its chairman, Shen Jinrong, nearly 14% of the passenger car and light truck tires manufactured by Chinagdec were exported to the US market. After the final cut, the company’s products had to completely abandon the U.S. market.

Corporate export profits are squeezed in half

Related industry sources disclosed to Tire World Net that after the “double reverse” in the United States, the export prices of Chinese passenger car tires have increased. However, due to the substantial increase in the U.S. export tax rate, corporate profit margins have been compressed by 30%-50%.

So, what is the current profit status of domestic tire companies' exports? The results of the survey done by Tire World Network show that more than half of the respondents believe that tire exports have less profit.


Survey on Domestic Tire Enterprises' Export Profits

In addition, 30% of respondents believe that tire exports have no profit, and are only able to maintain the level of capital. However, 12% of respondents believe that tire export profits are still considerable.

For some people in the industry, the current tire export market is certainly profitable. If there is no profit, there will be no companies to do it. In such a large automobile market in the United States, tire demand is certainly not small.

The reporter learned that in 2015, the US passenger car tire imports showed a slight increase. As China’s tires were subject to high tariffs and imports were significantly reduced, passenger car tires imported from South Korea, Thailand, Indonesia, and China Taiwan took advantage of the influx, offsetting the decline in China’s imports.

An industry figure made a metaphor for the image. The current tire export market is like a vegetable market. The prices of vegetables have risen, and people cannot eat without them. It is possible that lettuce is expensive. People will eat potatoes and radishes. The original two are now reduced to one and a half.

African market has great export potential

Recently, the news of Ningxia Land Recycling Development Company investing in tire refurbishment projects in Africa has attracted the attention of the industry.

A recent automotive research report shows that the demand for tires in the African market is at an unprecedented growth. The region may become a "new continent" for Chinese tire exports.

According to relevant data, China’s investment boom in African countries is on the rise, including eager tire companies.

According to a survey conducted by reporters, 38% of respondents are optimistic about the African market and believe that the African market is the market with the greatest potential for tire export except for the United States.


Market Survey of Tire Export Potential Outside the United States

In addition, 28% of the respondents believe that the Southeast Asian market has potential; 24% believe that Europe has more export potential; and 10% of respondents choose other markets.

In recent years, anti-dumping measures have continued in the United States, Brazil, Colombia, Argentina, and other countries. Coupled with the high demands of GCC certification and European labelling laws in Middle East countries, the export circle of Chinese tires has become increasingly smaller.

Wang Guomei, a senior tire export trader, said that high quality is the customer's appeal. Only by guaranteeing quality can we have a foothold in order to eliminate the trade barriers invisible.

All-steel tires headed by double-money can still be exported to American teams; high-performance tires led by Mori Kirin and Triangle are active in the US market; exquisite semi-steel tires are still exported to Europe in large quantities...

Facts have proved that these companies have always maintained good development status through the pursuit of high quality.

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