Mitsubishi Motors operates normally and will continue to promote the development of China's business in the future

On the 19th, Mitsubishi Motors President Yoshitaka said: Mitsubishi Motors is operating normally and will continue to promote the development of China’s business in the future.

In the spring and the season of Jingming, 2,000 Chinese and foreign automobile manufacturers from 20 countries and regions gathered in Shanghai to create the most ever Shanghai Auto Show. This has also made the Shanghai Auto Show become the world’s largest and most influential auto show this year.

The 2011 Shanghai Auto Show was unveiled on April 19th. On that day, 11 vehicles from Mitsubishi Motors debuted. Mitsubishi Motors President Yoshiko was interviewed by reporters at the scene.

In response to the earthquake concerns of which the world is particularly concerned, Yoshiko Masaru said that after the Great East Japan Earthquake on March 11th, some Mitsubishi auto parts makers were affected to a certain extent, causing manufacturers to continue production. However, after entering April, some manufacturers have begun to gradually resume production. Mitsubishi Motors has started to fully resume production since April 18, due to the improvement of parts distribution. It is expected that by the end of April Mitsubishi's white and night shifts will continue to function normally. After entering the Golden Week in May, our parts and components have been able to maintain supply as planned.

He said Mitsubishi's product line in China is still relatively abundant, ranging from small cars to large-scale SUVs. He disclosed that Mitsubishi Motors will launch a new model in China this autumn, Pajero SPORT, this model was released at the Shanghai auto show site. With the new frame structure of Mitsubishi Motors, this model has a rugged feature that can adapt to any complex and rugged road conditions.

When talking about the electric vehicle business of Mitsubishi Motors, Mr. Yoshiko commented that Mitsubishi Electric Motors began sales in Japan in 2009 and exported it to Europe in 2010, and achieved good sales performance. From January to March this year, Mitsubishi electric vehicles have become the first place in the sales of small cars in Norway. Of course, this has a lot to do with the related supporting facilities and the support of the local government. He said: "We are considering comprehensively Mitsubishi's launch of electric vehicles in China. We will respond positively if the corresponding infrastructure is improved."

Mitsubishi Motors’ China business is the focus of Yoshiko's introduction. He said that currently Mitsubishi Motors has two partners in China, one is Southeast Automotive, and the other is a new joint venture to be established with GAC. “We will strive to accelerate the localization process of Mitsubishi Motors in the future and try to reduce the importation of zero from Japan. Components, give full play to the advantages of local procurement, local production, and local assembly resources."

In particular, he introduced that Mitsubishi Motors previously had a technology consulting company in Shanghai. In order to expand its business in China, Mitsubishi Motors has registered a new investment management company based in Shanghai. “At present, our business in China includes two engine plants in Harbin and Shenyang, an imported vehicle sales company in Shanghai, and a joint venture vehicle manufacturer with Southeast Automotive and Guangzhou Automobile Group. In order to promote the development of China’s business, we Investment management company established."

He said that due to the current rapid economic growth in China, the needs of automotive users have also gradually diversified. In order to be able to meet the requirements of Chinese customers faster, we have established our own independent management company. The management company will apply Japanese technology to the Chinese market at the first time to meet the needs of Chinese consumers.

Talking about the progress of cooperation between Mitsubishi and Guangzhou Automobile Group, which is widely concerned about by the industry, President Yoshiko Masaru said: “It is very smooth. Because GAC Changfeng is a listed company, the cooperation between the two companies requires some formalities. These procedures are completed by the other party. Therefore, we will need some time before we can put it into official operation. Considering the huge demand for low-energy and economic models from the Chinese auto market, we will discuss with the GAC Group and determine the final Mitsubishi models to be put into operation in China.”