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Recently, Sinopec Lubricants announced that from January to September this year, the company’s Great Wall vehicle oil sales in the New Zealand market grew by more than 50% year-on-year, and the number of auto repair factory customers in New Zealand accounted for 42% of the entire New Zealand auto industry. The growth of New Zealand's market performance has not only allowed Great Wall International’s breakthrough in the localization of strategic marketing, but also the new progress of the Great Wall’s continuous efforts to internationalize. 
An industry expert who followed the development of Great Wall Lubricants' overseas business stated: “Globalization of resources, internationalization of products, and localization of marketing are strategic considerations for the layout of the Great Wall Internationalized 'full-industrial chain', from technology research and development to product manufacturing, and from logistics and transportation. To the sales network, the Great Wall is fully playing the game of internationalization."
According to reports, in order to successfully enter the New Zealand auto repair market, the Great Wall is divided into two ways. On the one hand, it strengthens support for New Zealand distributors, and develops and services one-on-one, door-to-door for auto repair companies, while using road signs, magazines, and televisions. Such advertising effects, especially the sponsoring of promotional resources for the V8 events that have a great influence in New Zealand, focused on the development of industries such as automobiles and agricultural machinery according to the characteristics of the local market, and established cooperation with the local distributor Waitomo Petroleum, making Great Wall this Brand walks into New Zealand. As a result, the Great Wall formed a situation in which products, markets, and brands were simultaneously promoted, rapidly completing the layout in the New Zealand auto repair industry, and accelerating the rapid growth of the Great Wall brand automotive oil.