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Where Are Fendt Tractors And Combines Made?
Fendt is a renowned brand in the agricultural equipment industry, with over 80 years of experience delivering high-quality and powerful machinery. While Fendt is most famous for its premium, high-horsepower tractors, it also produces a wide range of other farm equipment, such as combines, telehandlers, forage harvesters, balers, planters, and applicators. The company has built a strong reputation for innovation, reliability, and performance.
In Germany, Fendt holds a significant market share and consistently ranks among the top brands in terms of customer satisfaction among dealers. It also appears in the top rankings of DLG's farmer surveys regarding brand strength, loyalty, awareness, and positioning. This strong presence highlights Fendt’s commitment to quality and its deep understanding of the needs of farmers.
Fendt's history dates back to 1930 when it introduced the Dieselross, the first European six-horsepower small tractor equipped with a mower and mounted plow. In 1995, Fendt made a major breakthrough by launching the 926 Vario, the world’s first high-horsepower tractor with a stepless Vario transmission, at Agritechnica. This innovation set a new standard in the industry and showcased Fendt's leadership in agricultural technology.
In 1997, Fendt was acquired by AGCO Corporation, a global leader in farm equipment manufacturing with annual sales exceeding $9 billion. Based in Duluth, Georgia, AGCO operates in more than 140 countries through 3,150 independent dealers and distributors. Fendt is one of AGCO's five core brands, alongside Challenger, GSI, Massey Ferguson, and Valtra. Each of these brands serves different markets and offers a diverse range of products tailored to specific farming needs.
Over the years, Fendt has expanded its product line significantly. In 2002, it introduced harvesting equipment, including the C-Series combine, round balers, and square balers. During the past two decades, Fendt has continuously improved its signature Vario tractors, enhancing their horsepower, efficiency, and functionality.
Fendt's sales are primarily concentrated in Europe, where it holds a 9% market share in Western and Central Europe, accounting for 92% of total sales. Germany and France represent about half of these European sales. However, Fendt has been making a stronger push into North America in recent years. At the 2021 Farm Progress Show in Decatur, Illinois, Fendt had one of the largest displays, showcasing the latest Vario tractors and the Ideal combine.
Fendt has manufacturing facilities in Germany, Italy, and the United States. Its high-horsepower tractors are produced in Marktoberdorf, Germany, while the high-power combines are manufactured in Breganze, Italy. In the U.S., Fendt operates in Jackson, Minnesota, and Hesston, Kansas, producing tracked tractors and big balers. These strategic locations allow Fendt to benefit from supply chain synergies with other AGCO brands.
Fendt's product lineup includes a wide range of tractors, such as the Fendt 1100 Vario MT, 1000 Vario, 900 Vario, 800 Vario, 700 Vario, 500 Vario, 300 Vario, and 200 Vario. For combines, Fendt offers models like the Ideal Combine, L-Series Combine, E-Series 5225, E-Series 5185, and C-Series Combine. Each model is designed to meet the unique demands of modern agriculture.
The Fendt Vario transmission, introduced in 1995, was a game-changer in the industry. It offered a continuously variable drive that combined the efficiency of quick gear shifts with the advantages of a smooth, uninterrupted power delivery. This innovation allowed operators to focus on field work without worrying about shifting gears or losing traction. As one of the developers, Richard Heindl, recalls, "We wanted a tractor that could drive smoothly at any speed, uphill or downhill, forward or backward, without juddering or losing grip."
Fendt continues to lead in agricultural innovation, setting new benchmarks with each new product. Whether it's through advanced tractors, efficient combines, or cutting-edge technology, Fendt remains a trusted name in the farming community worldwide.
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