The rising price of oil is difficult to suppress the automobile production and sales crisis


Gas prices have gone up! Recently, the National Development and Reform Commission issued a notice announcing the adjustment of domestic refined oil prices. On December 6, the price of refined oil in Beijing was immediately raised. The number 93 of gasoline was adjusted from the previous RMB 3.02 per litre to RMB 3.20 per litre, up by RMB 0.18.

Gasoline, as the "blood" of a car, has risen and fallen, not only in the national economy, but also in the entire automotive industry. Automobile fuel consumption is directly related to consumers' pockets, and it tends to affect the purchase of automobiles. The supply of energy represented by gasoline will inevitably affect the production of automobile companies and the development of the entire automobile industry.

Rising oil prices are hard to suppress

After joining the WTO, China's domestic oil prices gradually joined the international standards, coupled with the international crude oil market soared oil prices, oil prices also followed an upward curve. According to statistics, in the year 2000, China's No.93 gasoline price was 2.32 yuan per litre, and this year it has risen to 3.20 yuan, or more than one-third.

However, rising oil prices do not offset people’s enthusiasm for buying cars. Two years after joining the WTO, it is evident that the production and sales volume of the auto market will increase at a rate of 50% every year. Even after the sharp increase in oil prices in February this year, people did not really care about the additional increase in fuel consumption.

According to a survey conducted by Xinhuaxin Company, the seven most important factors that consumers pay attention to when buying a car in 2002 are: price, after-sales service, safety, fuel consumption, appearance, overall performance, and brand; this year's ranking is: Price, overall performance, brand, appearance, safety, after-sales service and fuel consumption. This shows that consumers' attention to brand, appearance, and performance has increased significantly.

The rising price of oil is indeed a small number compared with the ever-changing prices of cars with tens of thousands of vehicles. A car owner calculated this account for reporters: A 1.6-liter family car runs about 20,000 kilometers a year, calculated in 8 liters of oil per 100 kilometers. If 93 gasoline rises by 0.2 yuan per liter, it will pay 320 more. The average monthly salary is less than 30 yuan. For a user who can buy a private car, it is also within the bounds.

The rise in oil prices has the greatest impact on the number of vehicles engaged in traffic operations. A taxi owner complained to reporters that oil money kept rising, but he had to pay as much as he had, and he had to “white day” for a month.

Car sales crisis behind rising prices

The price of oil has risen and the car has been sold more and more. It is reasonable to say that people should be encouraged and encouraged. However, people in the industry are worried about this.

Jia Xinguang, chief analyst of China Automotive Industry Consulting Development Co., Ltd., believes that “the rise in oil prices is a nightmare for private car consumption because the cost of keeping a car is still high, and now it is fueling fire, which may lead to car sales. The decline or at least a slowdown in growth." He said, "Now, the huge planning of the 10 million automobile industry may be choked by the energy crisis."

Gasoline prices, highlighting the back of the tight supply of energy. Since 1993, China has become a net oil importer, and imports have increased year by year. In 1999, crude oil imports have exceeded 40 million tons, accounting for about 20% of the total domestic crude oil processing. According to the latest figures from the International Energy Agency (IEA), due to the rapid economic growth, China’s fuel consumption reached 5.39 million barrels per day, which accounts for one-third of the world’s oil consumption this year and is expected to increase to 5.7 million barrels per day next year. Replace Japan and become the world’s second largest oil consumer after the United States. All this shows that the domestic oil supply and demand gap will be further expanded. According to relevant experts, China’s dependence on crude oil in the international market in 2004 will be as high as 35%.

Rising energy prices represented by gasoline will inevitably affect the auto industry. In the area of ​​automobile production, rising energy prices will not only increase the production costs of the upper reaches of the industry chain, but also increase the production costs of automobile manufacturers. This will undoubtedly reduce the price reduction of automobiles. In the automobile consumption field, more and more private cars are bound to “drink” large amounts of gasoline. The contradiction between expanded demand and limited supply will make the fuel consumption problem less easy. The interplay of the two factors will also inhibit the further development of the automotive market.

Micro car consumption matching policy should keep up

Although gasoline price increases have little effect on the auto market, fuel consumption is indeed a topic for car owners. Right now, more and more consumers have turned their sights on small-displacement cars: Xiali and Alto have been selling well, Chery's QQ is not diminishing, SPARK, Hafei Lobo, and Changhe Ai Deer are competing on the market. The sedan market is particularly busy this year.

It is not surprising that the micro-cabinet is hot. The low price, energy saving, less pollution, and easy handling not only suit China's national conditions, but also meet the international automotive development trend. However, in our country, the development of mini-vehicles has been subject to many restrictions, such as the limited access of large and medium-sized cities, and the need for additional fees for licenses. Although in the “Ninth Five-Year Plan” and “Tenth Five-Year Plan” of China, the automotive industry has encouraged the development of energy-saving economic vehicles including micro-vehicles, but there are no specific related supporting measures.

Take a look at the automobile powers around us, Korea and Japan! Similarly, Asian countries with scarce energy resources per capita are also latecomers to the automobile industry. They are able to reduce or exempt taxes and policies for “miniature automobiles that are energy-efficient, less polluting, less land-efficient, and more socially effective” and support their own companies to become bigger. Stronger. Why can't we make a difference in our "field of expertise"?
View related topics: increase millions every year, analyze the production and sales of automobiles (commercial vehicles)


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