Recently, Phoenix was informed that the car interior BYD began trial production of a new model codenamed C6, and learned from the current point of view, the parameters of this car are very close to the GM-Wuling Automobile Wuling glory, and the kind of car Produced in the first quarter of next year, after two small batches of tests in six months, will achieve mass production, it is expected that its real time to market is the first quarter of 2011.
The appearance of C6 marks that BYD will formally enter the micro-comm market. With the current strength of BYD, it is no problem to make the same quality as Wuling Glory. The core is that the pricing of this car will be cheaper. In fact, price is a very important reference factor, and it is also a powerful weapon to stir up the micro-customer market. Nowadays micro-profits are very thin. Companies rely on huge sales to survive and achieve a balance between cost and profit. SAIC-GM-Wuling , Chang'an and Hafei have economies of scale and whether BYD will invest in a scale that can compete with it. We will pay more attention.
Thanks to a number of national stimulus policies such as car subsidy to the countryside, micro-customers have formed explosive growth. Micromarketing industry through the market concentration in recent years, and finally the formation of SAIC-GM-Wuling, Changan, Hafei, Changhe, Dongfeng and other few mainstream companies. After the ban was lifted, the micro-customers that had been excluded by the city have now become the main force for automobile sales in some central cities. Some loosening policies for small and medium-sized homeowners and the implementation of policies for benefiting farmers have driven demand for car purchases in second-tier and third-tier cities and the vast rural market to be continuously stimulated. This has led to the continuous enlargement of the overall capacity of the micro-customer market. I believe that in this way In the background, BYD's march into micro-customers is also consistent with its consistent pursuit of economies of scale.
Although SAIC-GM-Wuling is firmly holding the position of the micro-passenger sales championship, Changan Automobile once took the lead before it took over. Going further, it is a fight between the men. Regarding the ups and downs of micro-enterprise companies in the market, some people say that they are internal corporate management problems, and some people attribute it to the appropriateness of market strategies. However, the emergence of a new car may change the pattern. “The Wuling Rongguang of SAIC-GM-Wuling is the best example,†an industry source pointed out.
In June 2008, SAIC-GM-Wuling launched Wuxi Rongguang, a large micro-subsidier. With its large cargo space and new exterior design, it entered the market with sufficient market competitiveness. In 2008, SAIC-GM-Wuling sold 650,500 micro-customers. In addition to the light of Wuling, Wuling Rongguang also became a major growth point. In January 2009, the sales volume of Wuling Rongguang exceeded 10,000 units in one month, and the sales volume reached 39,912 units in the first quarter. By June, Wuling Rongguang sold more than 20,000 units in a single month. As of July, SAIC-GM-Wuling sold a total of 613,200 vehicles, an increase of 54% year-on-year, of which Wuling Rongguang had exceeded 100,000 units and reached 119,626 units, becoming another major selling product after Wuling Light.
Under such a good performance of Wuling Rongguang, BYD chose to learn from it and hopes to achieve certain results in the short term. When SAIC-GM-Wuling manufactures micro-buses, it will implant the experience of producing cars into micro-offer products. The product presents humanized design features with decent, safe and comfortable advantages. The design concept of saloon not only satisfied the use value of micro-customers as a basic production tool, but also enriched the experience value of “multiplication†in micro merchants’ current “commercial†crossover. And BYD may have more advantages in this regard. Whether it can become a dark horse in the micro-customer market, it still has to see BYD's next industrial layout.